Appleton Estate Jamaica Rum has announced its global relaunch with a contemporary redesigned bottle and label alongside the release of a new premium rum blend, 8 Year Old Reserve.
“We’re unveiling a fresh look for both our permanent collection of rums and our limited-edition versions, while maintaining our commitment to exceptional liquid,” said Master Blender Joy Spence.
“We hope that our new look and blend elevates the high-end cocktail and sophisticated sipping experience, while continuing to spread the joy of rum, globally."
The highlight of Appleton Estate’s new packaging is the sleek redesign of the iconic bottle shape and a sophisticated new cork closure.
Beneath the closure, the neck label illustrates the Appleton Estate distillery, located in the heart of Jamaica's Nassau Valley, followed by an embossed “1749” stamp in the glass, marking the date of the Estate’s establishment.
The new label tells the story of each rum blend, as well as details on the unique distillation process, including the use of Jamaican limestone-filtered water which is vital to the rum’s richer and fuller flavour profile.
Introducing the 8 Year Old Reserve Blend
Alongside its Signature Blend and 12 Year Old Rare Casks Blend, Appleton Estate introduces an 8 Year Old Reserve premium rum.
The new 8 Year Old Reserve reveals aromas of spicy fruit and oak, followed by hints of honey, vanilla and Appleton’s signature orange peel note. The liquid comes with a minimum age guarantee, reflected on its packaging.
Appleton Estate rums are produced from 'cane to cup' with each step of the production process carefully managed – from harvest and creation of our molasses to distillation, blending and bottling. Every barrel used in our blends is hand-selected by Master Blender Joy Spence and her team.
“Creating our rum is a labour of love and a true art,” said Spence. “Jamaica has a pulse unlike anywhere else, and this vibrant energy gets channelled into everything we do, especially our world-class rums.”
Appleton Estate premium rum is available at Dan Murphy’s and other liquor retail outlets.
- Signature RRP $52
- 8 Year Old Reserve RRP $67
- 12 Year Old Rare Casks RRP $85
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