Archie Rose relaunches White Cane with pop up activations

Archie Rose Distilling Co has announced that White Cane will be transitioning from its Signature Series into its Fundamental Spirits range, a collection that strives to offer a new level of pricing accessibility for locally-produced alternatives to every-day spirits.

Currently exclusively available to Australia’s on-premise trade, Archie Rose White Cane is a higher quality, price-accessible local alternative to the most common white rums made using local and sustainably sourced ingredients. This includes a base of cold-distilled high-test NSW molasses, which is said to result in a pillowy soft spirit and refreshing finish.

To kickstart the launch, Archie Rose has announced a series of activations across NSW and QLD.

Starting from 1 December, Archie Rose will be conducting a three month pop up activation at Promenade Bondi directly across from Bondi beach.

Additionally, a similar pop up will take place at Brisbane's Howard Smith Wharves throughout the month of December, featuring various lawn games and specialty rum cocktails.

The existing Signature Series Archie Rose White Cane has already achieved notable global accolades such as Australia's Best Rum at the London Spirits Competition 2023 and Australia's Best White Rum at the World Rum Masters.

Archie Rose White Cane is bottled at 40% and is exclusively available to Australia’s on-premise trade via all leading wholesalers. Also included in the Fundamental Series is Double Malt Whisky, Straight Dry Gin, and True Cut Vodka.