Archie Rose Distilling Co is the official White Spirits Partner of Live Nation Australia, bringing locally made, award-winning spirits to fans at Live Nation events across Australia for the first time.
The multi-year strategic partnership will see Australian music lovers enjoy the full white spirits range of Archie Rose spirits including Signature Dry Gin, Native Botanical Vodka, four strong range of local and native botanical ingredient based Canned Cocktails plus bespoke spirit and cocktail offerings - served at all Live Nation venues and festivals nationally.
According to Archie Rose founder, Will Edwards: “Our goal has always been to bring the highest quality Australian spirits and Australian ingredients to as many people as possible both here and around the world, and our partnership with Live Nation is one of the biggest initiatives we’ve ever undertaken to support that. We couldn’t be more pumped to bring local spirits to concert and festival goers across Australia – and to be part of an incredible lineup of live music and entertainment over the years to come.”
The partnership encompasses the full portfolio of Live Nation concerts and tours this year such as Crowded House, Billie Eilish and Dua Lipa, venues including Melbourne’s iconic Palais Theatre, and a suite of world-class festivals & outdoor events. The year-round activity will include on and off premise promotions, experiential activations, premium ticket access and unforgettable VIP and special experiences for live music fans.
“We are thrilled to be partnering with the incredibly passionate and creative Archie Rose team” says Kim Friedlaender, Business Development Director, Live Nation Australia. “Archie Rose have a truly premium product offering, and we couldn’t be more excited to bring this incredible catalogue to fans as they enjoy the best of live entertainment.”
Share the content
