At 3.5% ABV, Asahi Soukai also plays into the lighter alcohol and lower carbohydrate space, with a slightly cleaner and smoother taste to Asahi's other Japanese beers.
Michael Vousden, Senior Category Manager – Beer (Australia) said the company wanted to create a beer under the Asahi portfolio that would offer something to consumers interesting in monitoring their health.
“As a business we are excited about the response from consumers around the world who have been asking for a lower alcohol, lower carbohydrate and great tasting beer option”, Vousden said.
“Asahi Soukai is the finest choice for our consumers who are educated about health. We are proud of the Asahi Soukai product and believe in its positioning as it launches into the local market."
Asahi Soukai will be available to trade from October 1 through Asahi Premium Beverages in 330ml bottles.
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