Aussies can't get enough of rosé wine, whether it's locally produced or imported from the varietal's birthplace, France.The entire rosé category is booming, with a value increasing 65% in value and more than 53% in volume in 2017.
Meanwhile, the Loire Valley Wine region - the second biggest AOC rosé producing region in France with approximately 80 million bottles produced a year - is reporting exports of Cabernet d’Anjou and Rosé d’Anjou appellation rosés, which make up 78% of all rosés from the region have increased six-fold in the last two years.
They've now reached 800,000 bottles shipped worldwide in 2017.
Australian Rosé d’Anjou imports were up 54% year-on-year to December 2017, driven by dry to semi dry, clean refreshing rosé made from Cabernet Franc and Grolleau.
Peter Nixon, Head of The Wine Panel and Category Manager - International Wine at Dan Murphy’s, noted recently: “Rosé d’Anjou La Plancheliere has been a huge success story. After only a few years in the market, it is now the best-selling rosé in the country. The reason for success is a winning triumvirate of style, quality and value.
"While most of our rosés hailing from the warmer regions of southern France (including Provence) are pale and dry, Rosé d’Anjou while also pale, is of a juicier personality, possessing sweet berry fruit with refreshing acidity, the Loire Valley Rosé signature.”
Benoît Roumet, Director of the Central Loire Valley Wines Committee, added: “The Loire Valley, while having some reduced yields didn’t get hit with the frost or other tricky growing conditions in 2017.
"Our rosé production continues to grow and deliver excellent quality for both our export and domestic markets, with a build-up in stock from previous vintages we are able to supply Australia’s increasing thirst for quality Loire rosé and see no foreseeable shortage.”
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