Born & Raised, a small batch producer of sustainable, minimal intervention wines from central Victoria, is celebrating winning two international design awards for its wine label.
The first was Silver at the 2019 Harpers Design Awards in the UK late last year.
Winemaker David Messum said: “We’re thrilled to be recognised among some of the world’s biggest brands, we’re a micro producer of essentially ‘natural’ wines but wanted to mature our brand and message outside this tag. The brand highlights our ethos of nurturing what nature gives us, but in a bright, engaging way that hints at the character of each wine.”
Wine branding was a major winner in the 2019 awards. Tatiana Fokina from Hedonism Wines UK and a member of the judging panel noted: “Normally wine producers are far less adventurous than spirit producers. Wines dominated in certain categories. And its not only at entry-level wines, but more premium brands that are doing something very interesting and very innovative.”
Messum (above) added: “We’re pretty stoked on the award, our budgets are tiny and let’s be honest we only make about 1000 dozen a year, yet we’re competing against some of the world’s biggest brand owners with budgets that we’d kill for.
"Our agency partners, Just the Drop and Thirst Craft have done a great job with a very modest budget. While small, we’re looking to export to the UK and hope this award will assist us in getting distribution with the right partner. We’ll be at the Wine Australia, Australia Day trade tasting on the 21st of Jan pouring the wines, it’s great to have the award to support our export strategy."
Born & Raised Wines has also won a Bronze award for its wine label at the World Brand Design Society awards via its work with Thirst Craft.
Thirst Craft took this year's major World Brand Design Society – Agency of the Year at the Awards after scooping a Gold, a Silver and three Bronze trophies.
The World Brand Design Society is committed to supporting and promoting the hard work and amazing creativity that takes place in all corners of the world.
It strives to recognise both established and up-and-coming talents waiting to blossom. Its aim is to give a platform and a voice to agencies, independent creatives, students and educators alike. It believes in equal opportunity for all to showcase their work and to celebrate the industry together.
Born & Raised Wines are distributed by Captains of Trade in NSW and Central Beverage Distribution in Victoria. They are all sourced from sustainable vineyards and are vegan friendly.
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