Australian street artist enlisted to brighten Winesmiths' casks

Two-litre cask wine industry leader Winesmiths has released a vibrant set of limited-edition packs designed by Australian street-artist, Mulga.

Mulga is known for his unique and vibrant animal creations. His illustrations evoke summers drenched in ilightness, brightness and joy. Mulga’s creations can be found on walls and objects right around the world.

“I love summer times and creating funky characters who exhibit that larrikin Australian sensibility, and if my art brings a smile to your dial, I'm happy,” said Mulga.

Mulga is Joel Moore, renowned Australian street artist, freelance illustrator, muralist, published author and designer of the much loved Mulga product range.

After having his first art show and launching his art career in 2012, Mulga left his finance job in 2014 to become a full time art practitioner bringing to life a world where tropical bearded men run rampant, tigers wear diamond sunglasses and gorillas rule the world.

Mulga's designs appear on the Sauvignon Blanc, Semillon Sauvignon Blanc, Pinot Grigio and Shiraz packs, each featuring Australian characters such as a cockatoo, parrot, ibis, platypus and seagull. 

Winesmith’s Marketing Manager, Jacinta Gibson explains, “The Winesmiths Mulga Edition provides a story beyond the wine. It celebrates those that have a unique view of the world.”

“Just like an artist, our winemakers put as much love and dedication into each of our cask wines as they do bottled wines. They don’t compromise on quality in any way. It’s about harnessing the greatness of the variety for that vintage.”

The limited-edition designed packs are in liquor stores over July and August and aim to attract wine drinkers to the cask wine category. 

“Not only are they visually appealing, but people will appreciate the quality of the wine inside and the convenience that the 2-Litre pack offers,” Gibson said.

“Our packs can be kept in the fridge and enjoyed over several weeks, so there’s no wastage from not finishing a bottle or feeling compelled to have more than one glass”.

Every sale of the Winesmiths Mulga Edition casks will contribute to the ‘Winesmiths Sacrifice Nothing Grant’, which will award one artist $5000 towards an art project. Artists are encouraged to register between 1 July and 30 September .