Demand for the segment came in particular from North America (up by 8 per cent) and Asia (up by 5 per cent).
Wine Australia CEO Andreas Clark said that demand was seen in all five of Australia's top export markets.
"Exports priced $10 FOB and over to the United States grew by 16 per cent, mainland China by 71 per cent, the United Kingdom by 15 per cent, Canada by 12 per cent and Hong Kong by 5 per cent.
"This growth contributed an additional $102 million to the value of Australia’s wine exports."
Table: Value and growth rate of exports above $10 per litre
| Price segment (A$/litre) | Value | Added value | Growth rate |
| $10–14.99 | $153,461,758 | $24,903,246 | 19% |
| $15–19.99 | $78,882,812 | $19,440,823 | 33% |
| $20–29.99 | $70,504,545 | $12,084,718 | 21% |
| $30–49.99 | $40,508,992 | $11,655,989 | 40% |
| $50–99.99 | $118,513,641 | $32,806,135 | 38% |
| $100–199.99 | $9,106,440 | $429,503 | 5% |
| $200+ | $28,427,693 | $970,487 | 4% |
| Total above $10 | $499,405,882 | $102,290,900 | 26% |
Free Trade Agreements Benefit Exports to Northeast Asia
Wine Australia has said that free trade agreements (FTA) are continuing to benefit Australian exports, in particular to Northeast Asia.
According to Wine Australia's Export Report, exports to mainland China grew by 50 per cent to $419 million, despite the country's slowing economy.
When combined with Hong Kong ($124 million), China is now the largest market for Australian wine exports. This has been aided by both the FTA and growing Chinese middle class' increased interest in wine, according to Wine Australia.
Growth in the United States
The US continues to be Australia's number one destination for wine by value, according to Wine Australia's Export Report. Exports grew by 8 per cent to $449 in the country during the period. This was matched by the increase in exports priced $10+ FOB.
However, Clark has said that there is still more work to be done to increase the awareness and availability of premium Australian wine in the US.
"To continue sustainable growth in our most valuable market requires a long-term approach and a focus on re-establishing relationships and confidence in the category, supported by significant, consistent investment to drive the Australian fine wine message," Clark said.
You can download a copy of the Wine Australia Export Report June 2016 here.
*Free on board (FOB) - ‘Free on board' value of the wine, where the point of valuation is where goods are placed on board the international carrier, at the border of the exportingcountry. The FOB value includes production and other costs up until placement on the international carrier but excludes international insurance and transport costs.
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