The 150m2 Wine Australia Pavilion presented over 100 fine wines from 40 brands from a near 20 wine regions across five states. Event organisers estimated that 100,000 people attended the fair - up 15 per cent on last year.
During the three-day fair, Wine Australia’s certified A+ Australian Wine educators offered themed tasting classes offering visitors an opportunity to learn about the history, evolution and revolution of Australian wines.
Wine Australia also held a dinner, allowing exhibitors to network with local influencers, including representatives from the wine media, trade, educators and Austrade.
Wine Australia’s Regional Manager Willa Yang said of the event: “Chengdu’s China Food and Drinks Fair is one of the most important trade events on the calendar. We’ve had incredibly positive feedback from our exhibiting partners and visitors to our pavilion.
“The fair has been a great opportunity to encourage the trade in China to learn even more about the quality and regional diversity of our wines and to understand that there’s really no such thing as a typical Aussie wine style.”
China is Australia’s third largest export market. In 2014, total Australian wine exports increased by 8 per cent to 40 million litres valued at A$224 million.
Participating Australian wine regions:
| Adelaide Hills | Barossa Valley |
| Bendigo | Currency Creek |
| Eden Valley | Geographe |
| Grampians | Granite Belt |
| Hunter Valley | Margaret River |
| McLaren Vale | Mornington Peninsula |
| Pyrenees | Riverina |
| Riverland | Yarra Valley |
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