The Australia Trade Tasting returned to London on 7 April 2022, marking Wine Australia’s first in-person event in the UK since COVID-19 and the signing of the historic Australia-UK free trade agreement (FTA).

At full capacity with 54 exhibitor tables, the major wine tasting featured more than 700 Australian wines from 170 producers – offering a valuable opportunity for the UK wine trade to connect with UK-based distributors and sample wines for retail shelves and wine lists.

Key features of this year’s trade tasting were:

  • the latest vintages from Penfolds, Henschke, Vasse Felix and Clonakilla
  • old vine wines from Torbreck, Tahbilk and Thistledown
  • sparkling wines from Barossa, Clare Valley, Coonawarra, Margaret River, Tasmania and Yarra Valley
  • fortified wines from Barossa Valley, McLaren Vale and Rutherglen
  • a new-to-market area, with 100 wines from new producers seeking distribution
  • 42 different grape varieties – from Aranel and Assyrtiko, Sagrantino and Sangiovese, to Zibibbo and Zweigelt, and
  • alternative wines and new launches, including low and no alcohol (NOLO) wines, pét-nat, wine in cans, and wines from celebrities.

Wine Australia Chief Executive Officer Dr Martin Cole said, “We’re super excited to have kicked off our first in-person event in the UK after a two-year hiatus. And in addition to showcasing our usual favourites, it was great to see 100 wines from new producers seeking distribution in market.

“The UK is Australia’s top wine market by value and volume[i], and the Australia-UK FTA (once ratified) will eliminate tariffs and pave the way for both wine markets to thrive in the COVID-19 recovery."

Since the onset of COVID, Wine Australia has maintained global connections via its online platform Wine CONNECT. During that time more than 8000 users have signed up to be a part of the virtual tastings, panel discussions and education sessions. But Mr Cole says, "there’s still no substitute for in-person interactions".

The feedback from UK based representatives attending the event was also positive.

British wine writer, television presenter and broadcaster Oz Clarke OBE said the tasting was a “brilliant example of how the classic styles have never been better and the new wave, with a deferential nod to the elders, has never been more exciting.”

While Susie Barrie MW, presenter, broadcaster and writer said, “Australia really is producing some of the most exciting wines its ever made right now. Admittedly I was cherry-picking but what a selection. Nuanced, fragrant, characterful and so compellingly drinkable.”

In June, Australian wineries will join the London Wine Fair and Aspen Food and Wine Classic, where they hope to continue building meaningful connections with industry professionals.

[i]https://www.wineaustralia.com/news/media-releases/wine-australia-export-report-december-2021

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