Molson Coors, owner of iconic beer brands such as Coors Light and Blue Moon, has announced that it will be importing Australia’s leading Non-alcoholic brand Naked Life into the US market starting from March next year. To begin with, Molson Coors will be bringing five Naked Life cocktail flavours into the US: Gin and Tonic, Mojito, Negroni Spritz, Cosmo, and Margarita.
“Naked Life provides a simple true-to-cocktail alternative, with a taste that calls back to the alc-based versions,” said Kevin Nitz, Molson Coors’ Vice President of Non-Alc Beverages, at the company’s recent annual distributor conference.
“After you taste Naked Life, I dare you to believe it’s not a full-strength cocktail.”
At this year’s Australian Drinks Awards, Naked Life Mojito was named the Non-Alcoholic RTD currently Gaining in Popularity while Naked Life London Dry received the same award in the Non-Alcoholic Spirit category. Last year in the debut of the Non-Alcoholic RTD Gaining in Popularity Award, Naked Life took home the top spot for its Margarita flavour.
Reflecting on the new distribution partnership, Naked Life’s Founder David Andrew said “we're thrilled to join forces with Molson Coors. This partnership aligns perfectly with both companies’ goals to innovate and meet the evolving needs of today’s consumers, allowing us to rethink the beverage landscape for the future."
The partnership follows a series of progressive developments for the business, which saw it enter into a national distribution partnership with Bega Group in October last year. The Naked Life product range is now stocked nationally in stores including both major supermarket chains, IGA, Dan Murphy’s, and First Choice Liquor Market.
Andrew said “we were fortunate to focus on perfecting every aspect—taste, appearance, and quality—because consumers were demanding more than just an alternative; they wanted a sophisticated, great-tasting option that also aligned with their desire for wellness.”
Nitz added, “opportunity is all around us in non-alc… and alcohol alternative options are big business. We’re committed to non-alc, and we’re staying committed; and unlike many competitors in the space, Naked Life tastes fantastic.”
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