Australian Vintage (AVL) has a new Chief Marketing Officer. Tom Dusseldorp will join the business on Monday, 9 January to oversee the business's total marketing and brand strategy across Australia, UK and global markets including North Americas and Asia.
He brings more than 15 years of experience across the Australian and UK marketing landscape to the role of CMO and has ten years experience in premium wine and spirits with Pernod Ricard, holding brand roles across the RTD and spirits portfolios, before going global to lead the Chivas Prestige range in London. On his return to Australia 10 years ago, Dusseldorp looked after champagne and spirits categories locally.
Australian Vintage Chief Executive Craig Garvin says, “I’m thrilled to have someone of Tom’s calibre leading the team as we continue to grow across all markets we operate in. He is a world- class marketer who does things differently, and we’re delighted to be bringing his expertise, energy and proven track record of supporting growth and innovation to Australian Vintage.
"Tom is bringing a strong strategic mind to the brand portfolio and has some exciting ideas about how we can take our proposition to the next level as part of our strategic plan.”
CMO roles at Freedom Foods where he launched Milklab, and Chief Sales and Marketing Officer for Camp Australia. Most recently Dusseldorp has been working leading the sales and marketing teams at next gen sustainable meat and dairy company, All G Foods.
Dusseldorp says, “I was drawn to AVL as they have such a dynamic approach to the wine and drinks industry. They are creating new products for new consumers and occasions while accelerating the growth of a core range of brands that are made locally with exceptional quality. It is such an exciting time for the business. I’m looking forward to working with the team to accelerate growth”
Dusseldorp will be based in Sydney.
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