The brand hopes that the new packaging will help increase the brand’s visibility on shelf, while the increased fruit visuals and traditional green colours incorporated in the new design will reinforce the brand’s Irish heritage.
The new packaging will feature across its entire range of both Apple and Pear 330ml bottle ($12.99 per four-pack), 440ml can ($29.99 per eight-pack), 568ml pint bottle ($6.99 each) and also on tap.
In addition, the brand is also releasing a new Magners pint glass for the on-premise. The new glass is designed to suit both draught and over-ice variants of Magners, and to bring to life the cider vat icon featured on the new design across all its other formats.
Magners will also be Australianising St. Patrick’s Day in 200 pubs across the country with a ‘St. Paddy’s G’Day’ theming kit for each pub, which includes the iconic green hat with corks, helping to keep the flies away over the extra-long weekend celebrations (14th-17th March).
Magners is distributed by Bacardi Lion in Australia.
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