Bacardi rum is hitting ‘play’ on summertime vibes and sun-soaked festivities with a summer promotion and the launch of two new canned cocktails.
The well-known rum brand is expanding their ready-to-drink canned cocktail range with two new fresh and flavourful additions just in time for summer. This October, Bacardi Raspberry Mojito and Piña Colada canned cocktails hit shelves across the country, joining the refreshing and ever-popular Mojito in their canned cocktail range.
Bacardi-Martini Brand Ambassador, Loy Catada, says, "We are seeing more and more people reaching for canned cocktails, with an increase of 24 per cent this year alone across Australia.
"Mojito and Piña Colada rank amongst Aussie’s top three cocktails of choice, so we are thrilled to be introducing the new BACARDÍ Raspberry Mojito and BACARDÍ Piña Colada canned cocktails, offering our drinkers’ quality and convenience when it comes to their favourite cocktail."
The refreshingly tasty Bacardi Raspberry Mojito lends a berry kick to the traditional mojito, offering a crisp blend of white rum, sparkling water and raspberry flavours. The Bacardi Piña Colada will transport you to a tropical paradise, with the perfect blend of white rum, sparkling water and the essence of real coconut.
To celebrate the launch, Bacardi has partnered with Australia’s largest independent music and entertainment company, Mushroom Group for the Sounds of Summer festival.
After two years of cancelled festivals and concerts, and without international musicians able to visit Australia, 2022 is set to be one of the most exciting times in the music industry, reigniting Australian’s love for live music.
The Bacardi Sounds of Summer promotion gives consumers a chance to go into the draw to win double pass concert tickets to some of the best gigs and music experiences nationwide with thousands of tickets on offer.
Brand Manager, Colton Salter says, "With some of the world’s biggest and best artists visiting Australia over the coming months, we want to give our customers the opportunity to experience the beat and buzz of live music all summer long”.
With every purchase of eligible Bacardi product customers can enter the draw for a chance to win tickets to the most highly anticipated concerts of the Australian Summer (T&C’s apply). Promotion available at selected venues, eligible products include Bacardi Carta Blanca, Bacardi Spiced, Bacardi Raspberry, Bacardi Coconut, Bacardi's canned cocktail range.
To find out more about the BACARDÍ Sounds of Summer promotion, visit www.bacardisoundsofsummer.com.au
Bacardi Raspberry Mojito and Piña Colada are available in select major and independent retailers nationally from October, RRP $24.99 per pack of 4.
Share the content
