Australia’s oldest registered distillery Beenleigh Rum has announced a new RTD product: the Beenleigh Rum & Pineapple Crush RTD. The new product mixes Beenleigh’s white rum with real pineapple juice, resulting in a bold flavour profile.
"Our new Rum & Pineapple Crush is crafted to give Aussies a mini-vacation in every can, combining Beenleigh’s award-winning white rum with the juicy flavour of real pineapple,” said Will Sullivan, Brand Manager at Beenleigh Rum.
“We’ve crafted a drink that promises a premium, full-flavoured experience that’s perfect for any occasion… In response to the booming RTD market, the Rum & Pineapple Crush delivers an unparalleled taste that’s perfect for hot days and balmy nights, proving that convenience doesn’t have to compromise quality
“By blending the time-honoured craftsmanship of our award-winning rum with the vibrant flavours of real pineapple juice, we've created a product that perfectly bridges our heritage with the future.
The new RTD release also shortly precedes the distillery’s 140th anniversary.
Will Sullivan said: "as we approach our 140th anniversary, the introduction of a white rum-based RTD marks a pivotal moment in Beenleigh’s rich history. This launch not only highlights our unwavering commitment to growth and innovation in the rapidly evolving drinks space but also pays homage to our storied past.”
Beenleigh Rum & Pineapple Crush has been canned at an abv of 4.5% and is available now nationwide at $24 per 4-pack.
“In response to the booming RTD market, the Rum & Pineapple Crush delivers an unparalleled taste that’s perfect for hot days and balmy nights, proving that convenience doesn’t have to compromise quality; we crushed it with this one!"
Beenleigh describes its products as followed:
Aroma: Think of a tropical vacation in a can - delicious pineapple is complemented by tropical floral, vanilla and subtle spices of Beenleigh’s handcrafted Australian white rum.
Palette: The initial sweetness is balanced by the smoothness of the rum, bursting with deliciously tropical flavour with every sip.
Finish: Crisp, clean, and refreshing - it leaves a taste of paradise that invites the next sip.
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