Belvedere Vodka has announced a limited edition bottle created together with Grammy-nominated musician, actor and activist Janelle Monáe.
The metallic collage design illustrates the multifaceted character of both Monáe and Belvedere.
The final punctuation is the phrase “Beautiful Future,” a nod to Monáe and Belvedere’s shared vision of a future where natural character, integrity, diversity, and self-expression are celebrated.
Monáe said: “My collaboration with Belvedere is about a topic that’s very close to my heart -- creating a future – A Beautiful Future – where people of all walks of life feel comfortable expressing themselves; where those who are typically dismissed feel included and heard.”
“There indeed was an obvious synergy between us,” said Rodney Williams, president of Belvedere Vodka.
“This collaboration is a convergence of our shared beliefs: optimism and the power of the we not me to bridge divides and make the world a more positive place. We’re looking forward to year two of this empowering campaign alongside Janelle with our beautiful partnered bottle.”
The narrative for “A Beautiful Future” builds on the program which kicked off last year when Belvedere and Monáe hosted a brunch for Monae’s grassroots movement, Fem the Future, a movement dedicated to advancing awareness and opportunities for women and those who identify as women through music, arts, mentorship and education.
It was followed by a social media campaign asked consumers to define what “A Beautiful Future” looks like to them. Responses included optimistic messages of diversity, self-expression, inclusion, and empowerment.
Belvedere Vodka Beautiful Future is available from September 1, 2019, at leading bottle stores nationally - RRP: $73.
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