Australian-owned and independent brewer, Hawkesbury Brewing Co have launched Prohibition Pale Ale, Australia’s first fully fermented alcohol-free craft beer. And in doing so, Hawkesbury Brewing Co also make the promise of an alcohol free beer with all the character and flavour of a traditional pale ale.
Using their ground-breaking technology, Prohibition is fully fermented and has not been compromised by traditional de-alcoholisation processes. As discerning consumers know, this so often results in disappointment for beer lovers seeking an alcohol-free option.
Head Brewer, Tim Best said: “The proprietary brewing technology which we have developed has enabled us to brew a fully attenuated beer, with the body and complexity of flavours which you could previously only experience when drinking a full-strength beer. This is what sets Prohibition apart.
“We are really excited by what we’ve been able to achieve. Prohibition is a Pale Ale in terms of taste, body and flavour but without the alcohol and that’s a game changer.”
This is a beer which delivers full craft flavour, aroma and colour but contains less than 0.5% alcohol. Brewed traditionally, Prohibition is fully fermented and is dry hopped to deliver citrus and tropical fruit aromas of mango and papaya. Proudly brewed in Sydney's backyard, Prohibition Pale Ale introduces full hop flavour to alcohol-free beer.
Paul Weaving, GM Business Development at The Hawkesbury Brewing Co said: “We know from our research and from our own lives that attitudes to drinking are shifting. We love beer in Australia, but until now, non-alcoholic options have been disappointing experiences. We thought that there had to be a better way, so we made it our mission to do things differently and we have been blown away by the response.
“What is really exciting is the new drinking occasions which Prohibition is already creating. An ice-cold bottle of Prohibition is as appropriate as a refreshing Monday lunchtime drink as it is at a family barbecue or on a night out with your mates.”
Prohibition Pale Ale is on sale through BWS, Dan Murphy's, Independent liquor stores and online.
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