Bundaberg Rum has renewed its sponsorship with the NRL after a three-year break from the sport. The sponsorship agreement kicked off on Saturday night (April 2) with 'Bundaberg Rum Super Saturday' and will run for the next three seasons.

The partnership will run through the NRL Telstra Premiership Final Series in 2016, 17 and 18, as well as State of Origin. Bundaberg Rum will be the Official Spirit of both and plans to release a limited edition bottle in celebration of this year's State of Origin series.

“We are excited to be partnering with the NRL because we know that the sport unifies Australians and particularly our Bundy fans," said Jodi McLeod, Marketing Manager, Bundaberg Rum.

"This sponsorship lets us join the fans every Saturday night to celebrate the good times that come when mates get together to watch the footy, whether you’re at the game, the pub or in your living room."

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