Canadian Club Official Spirit of the Australian Open

Canadian Club has announced the continuation of its partnership with the Australian Open as the official spirit and exclusive dark spirit. To celebrate, the Canadian Club Racquet Club will be making it way across the country with NSW and QLD also on the map this year.Last year the activation was placed

Last year the activation was placed at Birrarung Marr, the location of the Australian Open Festival. For the first time this year, the Canadian Club Racquet Club will also take over Cruise Bar in Sydney (NSW) from Monday 2 January – Monday 30 January; Sandstone Point Hotel in Sandstone Point (QLD) from Tuesday 27 December – Monday 30 January; and The Bucket List in Bondi (NSW) from Thursday 29 December – Monday 30 January.

The pop-ups will be serving refreshing Canadian Club cocktails alongside classic CC & Dry and will be decked out in true CC summer style, plus with big screens broadcasting every game live from the Open. From December through to February, CC will be dominating trade with significant off-premise promotions and on-premise venue support via tennis-themed displays and promotional prizes such as deck chairs, stubby holders, caps and the ultimate Australian Open tennis experience for four mates plus a major prize which includes a $20,000 Sportsnet voucher for one winner to create their ultimate tennis trip. All this and more will be further supported by Canadian Club’s new summer campaign, The Perfect Serve.

“The Australian Open is one of the most iconic events on the Australian sporting calendar, and after great success during the last couple of years we are very excited to be taking the CC Racquet Club to Sydney and Brisbane,” Kristy Rathborne, Brand Manager, Canadian Club said. “Historically, when the Australian Open kicks off in January it always turns out to be a couple of the hottest weeks of the year – the perfect time for Aussies to enjoy a refreshing CC.”