Captain Morgan has recruited comedian and actor Adam Devine as its Chief Party Officer.
Devine, who has appeared in movies including The Lego Batman Movie and Pitch Perfect 2, stars in the brand's latest Live Like a Captain campaign.
Captain Morgan vice president, Linda Bethea, said: “Captain Morgan needed a chief party officer who can not only dominate a game of corn hole, but is the first to order a ride home for the group.
“There is no doubt that Adam brings an unprecedented level of energy and fun with him wherever he goes."
“I’ve been living like a Captain for many years,” Devine added. “I’m glad my love for the brand has evolved from demanding everyone call me ‘The Captain’ at parties to now being the chief party officer for the Captain himself.
“I look forward to throwing many parties together in the future and spreading the Captain Morgan lifestyle.”
In his first assignment as Chief Party Officer, Devine crashed the 30th birthday party of one of his fans, Tyler Tills.
Watch the video below:
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