Every year, tequila lovers come together to raise their glasses on July 24 to toast to International Tequila Day.
The tequila boom is proceeding apace, with celebrities eager to get on the bandwagon. George Clooney was one of the first with his Casamigos brand, but now it seems a new star gets on board every month.
A few weeks ago, Charlie Sheen became the new co-owner of super-premium brand Don Sueños.
He joins The Rock and the Breaking Bad stars who also recently announced they are releasing their own brands.
Why the sudden star power? Over the last few years the premium and ultra-premium tequila market have been among the fastest growing segments of the US spirits industry.
According to IWSR Drinks Market Analysis research, the top 5 largest-selling tequilas in the world are:
- Jose Cuervo
- Patron
- Sauza
- 1800
- Gran Centenario
The ranking is in terms of total global case volume in 2018.
Toast International Tequila Day with a $100 margarita
Bar Patrón is dialing up International Tequila Day celebrations with its $100 Millionaire’s Margarita.
Custom-made tableside, the cocktail begins with lime and agave being hand-pressed and shaken with a trio of super-premium and rare spirits – Patrón Gran Burdeos Extra Añejo Tequila, which is aged in Premier Cru Bordeaux barrels; 150-year old, rich and luxurious Grand Marnier Cuvée du Cent Cinquantenaire; and the ‘King of Cognac’, Remy Martin Louis XIII.
The margarita is then double strained over an ice sphere that is adorned with a shimmer of gold leaf and freckles of nitro-blasted native finger-lime pearls.
Rockpool Dining Group Beverage Director Ali Toghani said: “Our Millionaire’s Margarita is a tribute to the world’s highest quality, artisanal tequila made by Patrón, and a legacy of the alchemists and mixologists at Rockpool Dining Group.”
Patrón hosted a VIP International Tequila Day event at Sydney’s iconic Museum of Contemporary Art on July 22 to kick off celebrations.
Focusing on the versatility of tequila, guests enjoyed a range of simply perfect cocktails from Patrón’s flagship tequila, Patrón Silver and the aged tequilas, Patrón Reposado and Patrón Añejo that will be paired to a bespoke menu. Following dinner and formalities led by Head of Patrón Asia Pacific & Middle East, Nick Cox, guests enjoyed a DJ performance by special guest and friend of the brand, Jimmy2Sox.
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