Celebrity chef and influencer Dan Churchill has hitched his wagon to Australian eau de vie brand, Feels Botanical joining as partner, major investor and “culinary creative".

Mr Churchill will across culinary recipes infused with Feels Botanical spirits, paired drinks, degustation activations, content campaigns, botanical selections and product creation.

“I’ve always wanted to partner with a liquor brand that shared my values, so the decision to invest in Feels Botanical and commence my role as Culinary Creative was a natural fit...

"Feels Botanical is an exploration of culinary enjoyment. A deconstruction of what constitutes the “perfect” drinking moment and a focus on the fundamental quality of base ingredients, the clever combination of key botanicals and a world-class distillation and maceration process to build a sensorial experience like nothing else," he said.

The Feels Botanical Eau De Vie comes in a range of four individually-blended flavour profiles, each released in extremely limited batches of 2,000 bottles. A unique fruit-based spirit with ancient French origins and a name that translates directly to “water of life”, Feels Botanical is grain-free, gluten-free, preservative-free, with no added sugar, 100% natural and sustainably sourced and is Australian made.

Founders Blake Vanderfield-Kramer and Steve Pillemer say the brand has built a grassroots following with consumers seeking new, natural alternatives to grain-based alcohols.

“There is no better way to showcase the quality, versatility and expressiveness of our products than how it comes to life on different occasions, in different moments. This is how we designed the range and so developing its integration into food, or its perfect food pairings is of the highest importance to us,” said Mr Vanderfield-Kramer.

Velvety, delicate, complex, distinctive and versatile, each of the Feels Botanical grape-based spirits are distilled with its own collection of sustainably sourced botanicals, creating a harmony of flavours that complement a spectrum of moods and occasions, including:

  • Feels Botanical BASK - distilled with; Hemp, Quandong and Kakadu Plum (43% abv, Eau De Vie grape spirit)
  • Feels Botanical VIVIFY - distilled with; Turmeric, Coconut and Ginger (VIVIFY 43% abv, Eau De Vie grape spirit)
  • Feels Botanical REVEL - distilled with; Coffee, Ginseng and Illawarra plum (33% abv, Eau De Vie grape spirit)
  • Feels Botanical ROUSE - distilled with; Rose, Davidson Plum and Horny Goat Weed ( 33% abv, Eau De Vie grape spirit)

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