Jacob's Creek has heated up its marketing game, scoring Aussie superstar Chris Hemsworth as narrator for latest wine campaign 'Double Barrel'.
Renowned for his leading roles in Thor and The Avengers, the actor said: "I’m proud to narrate this story for Jacob’s Creek Barrel is a true example of Australia's ingenuity, to create a unique wine. I look forward to tasting the next vintage in the Barossa in 2018."
The latest commercial: Two Barrels, One Soul takes viewers behind-the-scenes of the production of Double Barrel, an award-winning Australian wine range. The epic journey begins in a rustic whisky distillery in Scotland, and then spans the continents, ending at the winery in the Barossa Valley, Australia.
Derek Oliver, Global Marketing Director at Jacob’s Creek discussed the reasons behind the vivid landscapes portrayed in the campaign: “Our award-winning Double Barrel range brings to life the spirit of innovation and expertise of our winemakers. At Jacob’s Creek we celebrate an authentic sense of place as well as our belief in taking quality Australian wine to the world.
“Chris is the perfect embodiment of the confident, inclusive Australian attitude synonymous with our wines. He has a commanding presence yet is approachable, and he clearly values spending quality time with family and friends. This, coupled with his global stature, makes him the right person to share this story with the world and we are extremely excited to be working with him."
The development of the Jacob’s Creek Double Barrel range has been a complex undertaking that has taken years to perfect. Matured in wine barrels, the wine is finished in whiskey barrels for a richer, deeper and smoother finish. Now, the new range will be launched in 20 markets around the globe.
Hemsworth’s charismatic voiceover can be heard below. Oh and the video is good too…
The advertisement was created by the Australian office of leading global agency AnalogFolk, with production by The Sweet Shop.
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