Christmas lunch just got a whole lot tastier

Brand extension agency Asembl has brought brand favourites Diageo’s Baileys and Sara Lee together for a multi-year partnership of hero-making, deluxe desserts.  

“We are thrilled to collaborate with Sara Lee on the new deluxe range that can make entertaining easy at home during the festive season.  The range brings together the distinctive flavours of Baileys and Sara Lee, two brands well known and extremely loved by Aussie households,” said Diageo Marketing Manager Gin, Liqueurs & Non-Alc, Linda Wellington. 

First out of the cool room are Baileys Deluxe Baked Cheesecake and Baileys Deluxe Chocolate Pudding.

“Baileys is incredibly popular at this time of year, so it is the perfect opportunity to bring our Sara Lee baking expertise and heritage and pair it with the indulgent flavour of Baileys to create two fantastic desserts, a Baked Cheesecake and Chocolate Pudding inspired by Baileys,” said Sara Lee Head of Marketing and Innovation, Jo Matthews.