Cointreau's first new bottle design in 140 years

For the first time in almost 140 years, Cointreau has redesigned its iconic amber bottle with the new look set to hit the shelves in time for National Margarita Day.

The bottle features a minimal illustration of the historic Maison scattered with the spirit’s key ingredient of oranges and is embellished with Cointreau’s signature copper foiling. The engraving on the side of the bottle adds a unique textural element to the new design and the shape has changed slightly with a lengthening of the neck, making pouring the spirit easier for mixology professionals and home bartenders alike. The lid has also been updated with an embossed pattern to enhance both form and function, adding extra grip to make opening the cap a breeze.

The new bottle design allows home bartenders to easily create this favoured tipple, with an innovative QR code feature that connects drinks lovers to the Original Margarita recipe, as well as many others. A vibrant, high-quality spirit with the power to transform cocktails, Cointreau is an essential in any home bar. 

This unveiling of this new design occurs alongside the 75th anniversary of the Original Margarita, the ever-popular combination of Cointreau, blanco tequila and lime. This celebration recognises the longevity of the Margarita, which reigns supreme as the most ordered cocktail in Australian bars (CGA Strategy, 2022). Australia’s love of Margaritas shows no sign of slowing down, with Cointreau reporting an increase in their standard 700ml case sales by 40% in the last three years alone.

More than a triple sec, Cointreau is an orange liqueur, produced since 1849 in Angers, France. Distilled with a combination of sweet and bitter orange peel to produce a crystal-clear spirit, it possesses a unique complexity that enhances the flavour of cocktails with over 40 aromas, sweet and bitter orange peels from the world’s finest terroirs, and more than 170 years of know-how, all resulting in a perfectly balanced cocktail.

A recipe that remains unchanged, Cointreau continues to be a staple for drinks lovers around the world and is featured in over 350 classic cocktails.