From August 3, the Russian Standard Vodka range (comprising seven SKUs) will further boost CCA’s newly integrated portfolio, which also now holds a range of luxury Japanese whisky brands from Beam Suntory, including Yamazaki, Hakushu and Hibiki.
“Today’s discerning consumers are looking for quality and choice and our ambition is to be the best in the industry for our customers and brand partners”, Shane Richardson, CCA’s Managing Director, Alcohol & Coffee.
“Across our entire spirits and RTD portfolio, we believe we can offer a winning combination of unrivalled choice, from market leaders through to some of the fastest-growing brands in emerging segments. This is a very exciting time for us and we’re delighted to welcome the Russian Standard Vodka range as an excellent addition to our already exciting portfolio.”
The expanded Beam Suntory portfolio was integrated into CCA’s existing Australian spirits and RTD distribution portfolio earlier in July this year; a result of agreements that extended the existing partnership between CCA and Beam Suntory in Australia to 2025.
In addition to Russian Standard Vodka, CCA has also confirmed expected arrangements to add WKD and Zubrowka Vodka to its spirits and RTD range.
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