Featuring striking tones of blue and silver, the new look aims to highlight the beer's freshness and sessionability, and low carbohydrate credentials.
Coopers Clear is Coopers’ fourth largest selling beer behind Coopers Original Pale Ale, Sparkling Ale and Mild Ale 3.5%. After five years since its release, Cam Pearce, National Sales and Marketing Director for the brewery said it was time to revisit and refresh the label.
“After extensive research, Adelaide firm On-Creative designed a striking new look that stands out in the market place and strongly reflects Coopers Clear as an easy drinking summer beer”, Pearce said.
The new look bottle labels, cans, cartons and cluster packs will hit the market in the next few weeks.
For more information, visit: www.coopers.com.au
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