Coopers Brewery is celebrating the 60th birthday of its Managing Director and Chief Brewer, Dr Tim Cooper, with a limited edition 440ml can of his eponymous beer, Dr Tim's Traditional Ale, this month.The release marks the first time that the brewery has released a 440ml can.
20,000 cases of the limited edition can are available and each is expected to retail for the same price as the existing 375ml can.
"Members of Dr Cooper's brewing team suggested that a special edition can of Dr Tim's would be a suitable recognition," Coopers' National Sales and Marketing Director, Cam Pearce said.
"The decision was made for this to be a 440ml can, to be sold at the same price as the 375ml can."
Dr Tim’s Traditional Ale was first produced in 2004 as an experiment to see whether Coopers' ales, which undergo secondary fermentation, could be successfully packaged in cans.
Coopers’ packaging company, Amcor (now Orora), provided cans for this experiment with Dr Tim’s Traditional Ale already printed on them.
This resulted in what the brewery calls an “accidental product”, which has since developed its own dedicated following. For many years, sales of Dr Tim’s were restricted to South Australia, but it is now available nationally.
The technical success of Dr Tim’s resulted in Coopers releasing Coopers Mild Ale 3.5% later in 2004 in both cans and bottles. It is thought that these two products are the only ones in the world to undergo secondary fermentation in the can.
Share the content
