Alongside Wine Australia, Dan Murphy’s has launched an integrated marketing campaign to highlight and pay tribute to the ‘Local Heroes’ of winemaking, distilleries and breweries.
The campaign will include state-specific ‘Locals Heroes’ tastings, localised Aussie Wine Month Buyer’s Guides and a national TVC featuring South Australian Local Hero, Corrina Wright to will be launched nationwide on Friday 8 May on Channel 7 and Foxtel’s Lifestyle Group channels.
Dan Murphy’s Head of Marketing, Yolanda Uys, said: “By partnering with Wine Australia and launching our Local Heroes campaign, we hope to reach a wide demographic of wine enthusiasts and proud Australians, and further expose them to Australia’s exciting local drinks industry.”
The month will see customers able to discover ‘Local Heroes’ through in-store displays and tastings nationwide, with over 3,400 local Aussie wines available in Dan Murphy’s stores across Australia. The tastings will enable customers to sample wines and beers and develop their knowledge of Australia’s wine regions, varieties, local brands and their stories.
These promotions will be accompanied by a Buyer’s Guide, with four available covers featuring the following winemakers: Vanya Cullen of Cullen Wines in the Margaret River, WA; David Morris of Morris Wine of Rutherglen, VIC; Iain Riggs of Brokenwood Wines in the Hunter Valley, NSW; and Corrina Wright of Yarnbomb in McLaren Vale, SA.
The guide is full of stories of ‘Local Heroes’ and products from some of Australia’s favourite drink regions and also features a Top 10 list of drinks trends, new products and an introduction to the new Connections program.
Watch the TVC here: https://www.youtube.com/watch?v=GgCZbBJKz3I
For more information on what is happening at Dan Murphy’s visit www.danmurphys.com.au
Share the content
