De Bortoli Wines has created an industry-first holographic label and cap for its striking new De Bortoli Pinot G.
The light bodied Pinot Gris also has a unique square shouldered bottle, more commonly seen in spirits, to increase shelf impact, attract consumer interest, and aid in instant recognition,
The release follows De Bortoli Wines scoring the trophy for Winery Innovator of the Year at the prestigious International Wine and Spirit Competition for the revolutionary screw cap on its new Rosé Rosé, which features the first registered colour side-embossed screw cap in the world - a rose inspired tattoo design.
De Bortoli notes that it "has been reviewing popular trends in the market, noting that consumers are looking for unique products to express their individuality, and stand out in the crowd through all aspects of their lives; homewares, electronics, fashion, make up, and now wine!"
Pinot G is RRP $18 at independent liquor retailers, on-premise and De Bortoli Wines’ cellar doors across Australia.
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