Deakin Estate’s new River to Vine labels celebrate the mighty Murray

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Deakin Estate has proudly announced the release of its new River to Vine labels, designed to highlight the family-owned estate’s unique location on the banks of the mighty Murray River. The new look tells the compelling story of the journey of each Deakin wine - from river to vine, to bottle.

Deakin Estate’s family-owned estate vineyards lie near Mildura in north-west Victoria. Here, the mighty Murray River weaves across the land, bringing life to the region. As one of the world’s longest navigable rivers, the Murray stretches for 2,500 kilometres, bordered by a tapestry of quintessential Australian flora, including magnificent gum trees. For over 40,000 years, this river sustained the region’s traditional owners, the Latje Latje people, whose deep connection to the land centres around the timeless Murray – now central to Deakin Estate’s unique terroir.

Deakin Estate wines have always offered vibrant varietal flavours and terrific value. Frank Newman, Senior Winemaker at Deakin Estate explained: “We pride ourselves on producing wines using only the best fruit sustainably grown on our estate with full control over every aspect of production. The Deakin Estate range pays homage to the role the Murray River plays in that offering, as it nurtures the soils and vines, and brings life to the land – allowing us to create delicious wines, year after year”.

For consumers looking for a wine they can always trust for quality and affordability, these fresh labels evoke a real sense of place.

The Murray River’s irrigation system was set up in 1887 by the Chaffey Brothers. Water availability accelerated agricultural expansion around the Murray Darling region, in which Deakin Estate was established in 1967. Today, Deakin’s viticulturist Craig Thornton is highly regarded for his meticulous irrigation trials in conjunction with research bodies such as the CSIRO, ensuring Deakin is at the forefront of regional viticulture.

Craig said, “My approach is to create a balanced vine canopy. Irrigation is our main tool in achieving this, as it is something we can manage each year to complement our warm, dry climate. We create the right vine architecture to manage cropping levels while capturing the best possible flavours.”

Deakin Estate wines are distributed nationally by Red + White and are available now to the independent trade.