Diageo Virtually Opens its Doors to Whisky Fans Across the World with Google 360˚ Technology

Consumers can now explore Diageo’s whisky distilleries online, via Google Business View.

Diageo is the first ever distillery to feature on Google’s Business View, which allows viewers to take a 360 degree virtual tour inside the walls of four of its single malt Scotch whisky distilleries, but from the comfort of their home.

Diageo hopes the tours will encourage consumers to discover the stories behind these world-renowned brands, located in remote parts of Scotland that not all consumers would be able to travel to.

“All of our whisky distilleries are unique and all happen to be located in some of the most beautiful places in the world. Many aspire to visit, but only a few can. So we’re delighted that this technology can open doors for whisky fans across the world, to give enthusiasts an insight into the craftsmanship and hard work that goes into creating these whiskies”, Dr Nicholas Morgan, Head of Whisky Outreach, said.

The featured distilleries include Cardhu, The Singleton of Glen Ord, Talisker and Lagavulin.