Divisive on pizza but sublime in a seltzer

A tropical tide is headed Down Under with White Claw announcing the release of a limited-edition Pineapple flavour to Australian shores this Summer.

Voted the number 1 flavour choice in recent research, White Claw is made with sparkling water, triple distilled spirit and a hint of natural Pineapple - a well-known and loved Australian summer flavour.

With an exceptionally clean finish and a refreshing hint of sweetness, White Claw Pineapple is juicy, tropical and sessionable. It also offers consumer a more mindful choice at the esky, at just 95 calories a can and gluten free.

Previous White Claw limited edition flavour drops have been overwhelmingly well received and White Claw is expecting a similar response to Pineapple when it releases on Monday September 26, 2022.

Ed Jamison, Brand Director said, “We’re into our third year in-market this October and the last two years have seen such incredible success for the brand with over 27 million cans of White Claw sold since launch.

“We wanted to continue White Claw’s momentum over summer with a limited edition drop of Pineapple. Tropical flavours are trending at the moment and 56 per cent of RTD drinkers say that new flavour releases are the most important factor in keeping them interested."

White Claw has established itself as a mindful choice amongst RTD drinkers; delivering to current consumer needs and those seeking brands that fit with their lifestyle; integrating their social activities with a healthy, balanced life.

Australia’s newest flavour, White Claw Pineapple, will join the much-loved OG favourites on the shelf this summer, along with Mango, Watermelon, Natural Lime and Ruby Grapefruit.

White Claw Pineapple will be available at Aussie bottle stores and coastal bars from Monday September 26 at RRP$24 for four, so people can get their hands on the limited edition drop it before it's gone.