Drambuie to Relaunch Itself with Three-Month Long Activation
Jan. 1, 2015 By Alana House
Drambuie will kick-off a three-month long bar activation this week as the brand attempts to relaunch itself by reminding consumers and trade alike of its most famous serve, The Rusty Nail.
Each Thursday, at The Swinging Cat in Sydney, the brand will host 'A Night with the Nail' - a Drambuie-themed evening, involving cocktails and live jazz music.