It's still three weeks until spring, but the drinks releases are already hotting up. Here are just a few of the latest innovations on shelf.
Bombay Sapphire is releasing a new gin featuring natural berry flavours – Bombay Bramble.
The vapour distilled gin has a real fruit infusion that gives a distinct crimson colour and natural flavour. With flavoured gin driving gin growth up 584% versus 12 months ago, the new release responds to recent consumer demand.
Bombay Bramble (RRP $66) is available in bars across the county and in retailers from late August 2020. 37.5% ABV.
Coopers Brewery is launching Hazy IPA, a limited-edition seasonal release that will be available in kegs and 375ml cans across Australia from August 17.
Hazy beers are characterised by their intense juicy, fruit-forward aroma, soft carbonation, creamy mouthfeel and hazy, opaque appearance that take cloudy beers to a whole new level.
Coopers Managing Director and Chief Brewer, Dr Tim Cooper (below), said Coopers Hazy IPA was a hoppy, sessionable, easy to drink beer providing tangerine, orange, citrus and exotic fruit flavours and aromas as a result of the liberal use of Ahtanum and Strata hops.
It has an ABV of 6.2% and a bitterness level of 27 International Bitterness Units (IBU).
It will be sold in four packs rather than six packs, with four packs expected to retail for around $22.
New Zealand’s Brancott Estate has revealed a new positioning and packaging design to inspire Australian wine lovers to ‘Taste life on the flipside’.
Eric Thomson, Global Marketing Director for Pernod Ricard Winemakers, said: “This new look and positioning is a real milestone for Brancott Estate which, despite taking winemaking very seriously, has always been non-conventional in spirit."
The new packaging can be found across their entire range of Sauvignon Blanc, Pinot Gris, and Pinot Noir, and is available now from leading Australian liquor outlets at an RRP of $17.99.
Following its success in the UK, Jam Shed – part of the Accolade Wines portfolio – is relaunching in the Australian market with two varietals, a Shiraz and a Red Blend.
Since its debut in the UK in 2017 with Jam Shed Shiraz, the wine brand has experienced a significant growth in value (over 98% in past year alone), whilst also becoming Amazon’s third bestselling red wine with a 4.6/5 rating.
Jam Shed Shiraz and Jam Shed Red Blend are available now in Liquorland, First Choice, Vintage Cellars and independent retailers at RRP $18.
Melbourne whiskey distillery The Gospel has released its first Single Cask Whiskey (Cask #35).
Available from August 5, the release will join the brand’s core range, which includes both The Gospel Solera Rye and Straight Rye Whiskey and is the precursor to an ongoing limited release series from the brand.
Single Cask Whiskey (Cask #35) has an RRP of $130.
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