Drinksology Kirker Greer completes Executive Team with latest appointment

Rapidly growing global premium drinks pioneer Drinksology Kirker Greer (DKG) has appointed Ali Pickering as its new Chief Marketing Officer, completing its Executive Team lineup.

The appointment comes fast in the footsteps of recent recruit Ryan McFarland to the role of Chief Commercial and Strategy Officer, stepping into the role from his former post as Growth and Innovation Director EMEA & APAC at Molson Coors Beverage Company.

Pickering's addition marks the final appointment in the DKG Executive Team, solidifying the company's position as one of the strongest players in the industry.

With a clear focus on brand, market, and people prioritisation, DKG says it is now set to take the next leap forward in its strategic growth.

Ali Pickering brings over two decades of marketing experience to the DKG team. As Marketing Director, at Molson Coors, she has amassed a wealth of strategic and brand-building expertise, working with some of the most iconic beer and cider brands across more than 50 markets worldwide.

Her tenure as Marketing Director saw her lead a high-performing, engaged team of marketers to create successful brand strategies, deliver commercial results, and harness innovation to close gaps in the company’s portfolio, even breaking some records along the way.

Commenting on her new role, Ali Pickering said:

'I am truly excited to join the DKG family as the Chief Marketing Officer. DKG has assembled an Executive Team comprising industry experts, each bringing their unique talents to the table. Together with Steven Pattison, Richard Ryan, Donal McAteer, and Ryan McFarland, we are well-poised to drive DKG's strategic direction and growth strategy.

“Clearly, my primary focus lies in marketing, where our main objective is to build our exciting portfolio of distinctive brands through strategic brand development, effective implementation of marketing communication strategies and delivering exceptional brand experiences! We have already put together clear brand, market and people prioritisation models, which will enable us to build our brands across our focus markets and Global Travel Retail.”

DKG CEO Steven Pattison expressed his enthusiasm for Ali's appointment, stating:

"Ali's extensive marketing experience and her proven ability to drive innovation and growth in the beverage industry make her an invaluable addition to our team. With our new Executive Team in place, we are perfectly positioned to elevate our brands, including Ukiyo Japanese Spirits, Jawbox Gin, Born Irish Whiskey, Bowsaw American Whiskey, and Kadoo Rum, to new heights."

The DKG Executive Team represents a force in the drinks industry, with co-founders and joint CEOs Steven Pattison and Richard Ryan, Donal McAteer (CFO) and Ryan McFarland (CCO) all experienced in their fields. With Ali Pickering joining as CMO, DKG's commitment to innovation, customer engagement, and future-focused marketing strategies is strong.

Drinksology Kirker Greer continues to prioritise its brands, market presence, and people. One of their divisions includes Kirker Greer Spirits, which owns, manages, and distributes a range of premium spirit brands internationally. Its portfolio includes brands such as Ukiyo Japanese Spirits, Kirker Shamrock Whiskey, Ginato Italian Gin and Jawbox Irish Gin. The growing portfolio has been awarded accolades such as Best Gin in Australia, Best Gin in the UK, Vodka of the Year and Gold medals at the IWSC awards.

The second division of DKG, Drinksology Creative, is a design, branding, and marketing agency that specialises in alcohol and has designed some of the world’s most iconic bars, brands, and brand homes including The Dead Rabbit, New York, The Johnnie Walker Experience, Edinburgh and Roe & Co Distillery, Dublin.

For more information on Drinksology visit www.drinksology.com, and for more information on Kirker Greer Spirits visit www.kirkergreer.com"