The first V d'Or Business Awards by Vinexposium will acknowledge the most ambitious and responsible initiatives in the global wine and spirits industry.
Winners will be announced at an awards ceremony on the eve of the official opening of Wine Paris & Vinexpo Paris 2024 on February 11.
Rodolphe Lameyse, CEO of Vinexposium, said the goal behind the six new awards is to reward initiatives that pave the way for a sustainable future in the industry.
"We are delighted to be launching the first awards scheme hosted by the Vinexposium group. Our aim through the V d'Or awards is to champion the vitality of the wine and spirits industry and award the best initiatives for a sustainable business
"In a world in motion, where corporate social responsibility plays a pivotal role, it is crucial that the wine and spirits industry should provide the means to encourage the most impactful projects, both in terms of performance and sustainability," said.
Entries to the V d'Or Business Awards are open to every section of the wine and spirits industry, to businesses of all sizes and from any country.
"The awards ceremony and the symbolic implications of the trophy awarded to each of the winners will ensure the V d'Or awards become a key annual event for the wine and spirits industry internationally," said Lameyse.
THE 6 CATEGORIES ARE:
Best export strategy
Awards the best export growth strategy implemented by a member of the wines and spirits industry: launch in one or more new markets, or growth in a new market.
Best brand experience
Awards the marketing strategy executed by a member of the wine and spirits industry in a bid to offer the consumer a memorable experience.
Best new business solution
Awards a new and disruptive business solution. A new business solution implies a service, resource or digital solution aimed at developing sales of wines or spirits.
Best eco-friendly market launch
Awards innovative, environmentally-friendly initiatives supporting the market release of a product: packaging, merchandising, retail, etc.
Best joint initiative
Awards the initiatives of a group of players within the wine and spirits industry (appellation, region, or other collective organisation) in promoting a wine region or other collaborative projects.
Best heritage initiative
Awards initiatives designed to share expertise. These initiatives involve sharing either a skill, a process or even passing on a winery.
The V d'Or Panel will be made up of international industry professionals who will conduct a preliminary selection of finalists that will then be short-listed according to category. A second selection phase will ensue, with the names of award recipients announced at a gala event ahead of the official opening of Wine Paris & Vinexpo Paris 2024. A single award will be awarded in each category.
Entries close on September 22, 2023. For more information and to enter, visit Vinexposium here.
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