Espolòn Tequila enters RTD

Following the ongoing success of its spirit portfolio, Espolòn Tequila has announced the launch of two RTD products to the Australian market: Sparkling Margarita and Sparkling Paloma.

The first new release, Espolòn Sparkling Margarita, combines Espolòn Tequila with zesty lime and triple sec, while the second release, Sparkling Paloma, incorporates sweet and bitter grapefruit with the tartness of lime.

“These new RTDs are taking the traditional cocktail to the next level,” said Paolo Maronini, Marketing Director of Campari Australia.

“Our Sparkling Margarita and Sparkling Paloma offers consumers the opportunity to enjoy the cocktails they already know and love on any occasion, thanks to the more convenient, and refreshing, serve.”

The two new releases come at a time of growing demand for tequila-based drinks, with Margarita now recognised as the third most popular cocktail globally whilst the Paloma is the third fastest growing cocktail outside of the top ten. Tequila is also recognised as the second fastest growing RTD category in Australia and is increasing at a rate of 17% year on year.

While directly inspired by their namesake cocktails, Espolòn’s Tequila RTDs are bottled at an abv of 4.5%, making them lighter and more sessional than traditional canned cocktails. They also come with CRT certification, assuring that Blanco Tequila has been expertly blended into the sparkling serves.

Espolòn Tequila is currently the fastest growing premium tequila brand globally and the third largest brand within Australia. The convenience and approachability of the RTD format is also likely to accommodate a new array of occasions and target consumers and will likely contribute to its growth.

“Whether it’s from the can or over ice, there is no better way to celebrate the warmer weather than with a refreshing Margarita or Paloma in hand,” said Maronini.

“This is a new and exciting venture for Espolòn and we’re eager to hear what our consumers think of the new cocktail inspired serves!”

Espolòn Sparkling Margarita and Espolòn Sparkling Paloma are available now at an RRP of $28 per 4-pack. To learn more, click here.