Farewell Tommy, hello Jimmy

In celebration of Margarita Month this February, Australia’s aptly-named Margarita Maestro, Jeremy Blackmore of famed venues Tio’s Cerveceria and Cantina OK!, has partnered with el Jimador tequila to create Jimmy’s Margarita.

Playing off of Aussies probable mispronunciation of ‘Jimador’, the Jimmy’s Margarita is made with el Jimador’s hand-harvested blue weber agave blanco tequila from Mexico, fresh Australian pineapple and zesty lime flavours.

Unlike the Tommy’s Margarita, the Jimmy’s Margarita from el Jimador and Tio’s throws away agave syrup and replaces it with pineapple for a uniquely Aussie margarita serve. 

Jeremy Blackmore, Sydney’s #1 Margarita Maestro and co-owner of Tio’s Cerveceria and Cantina OK! commented on his latest cocktail creation: 

“Margarita taste preferences have changed throughout the years, but we’re yet to land on a recipe that’s uniquely Australian. The original marg uses lime juice and orange liqueur, but that makes it very tart, whereas the Tommy’s marg uses agave syrup, which is super smooth but overpowers the natural citrus notes of tequila.

“When crafting the Jimmy’s Margarita with el Jimador and Tio’s, we chose Australian pineapple to create a pine and lime combination (hello splice!) that enhances tequila’s natural citrus notes and creates a unique margarita serve that’s perfect for the Aussie palate.”

According to a study by CGA’s OPUS, Australia’s cocktail culture continued to boom in 2022 with a 28 per cent increase in the consumption of cocktails in bars and restaurants. Australia became the third largest tequila market in the same year, and the humble margarita became the nation’s most popular cocktail. 

Richard Dredge, Senior Brand Manager at el Jimador said:

“Our 100% hand-harvested blue weber agave blanco tequila is perfect for any marg, but Jeremy and the Tio’s team have really taken it to the next level with the Jimmy’s Margarita. We love the use of pineapple in particular – it’s uniquely Australian and also enhances the natural citrus notes of el Jimador, which come about thanks to our distinct open barrel fermentation process.”

el Jimador Tequila was introduced to the world in 1994 as the first premium 100 per cent agave tequila, and is named in honour of the “jimadores,” the people who work tirelessly in the fields to harvest the agave plants used for production.