Swinging into 2024 with momentum, Regal Rogue and Feels Botanical have partnered with Cape Byron Distillery for their domestic sales and distribution. A natural juncture due to their shared business models and company philosophies, the partnership stands as a significant step forward for drinks that aren’t only Australian made but that celebrate the very essence of what makes Australia unique.
"The alignment of product quality, being Australian made, and utilising Australian ingredients, coupled with a shared focus on sustainability and community, presents an exceptional offering to the trade and consumers,” said Blake Vanderfield-Kramer, Co-Founder of Feels Botanical & Regional Manager of Regal Rogue.
“We're bringing an all-Australian product range that can deliver classic cocktails like Negronis and Martinis, all while being B-corp certified, a 1% for the Planet member, and using organic Australian grapes and botanicals."
The partnership also stands as a testament to Cape Byron’s ongoing efforts in developing a portfolio dedicated to product quality and consumer experience, no compromises.
"This collaboration with Regal Rogue & Feels Botanical is a match made in heaven for us. They not only share our values, but also enhance our offerings with an all-Australian drinks menu that is versatile, unique, and of the highest quality,” said Eddie Brook, CEO of Cape Byron Distillery.
The addition of Regal Rogue’s aperitif and Feel Botanical’s Eau de vie will complement Cape Byron Distillery’s Brookie’s Gin and Cape Byron Single Malt Whisky, seeking to strengthen the unique marketing position of each label by appealing to the ever-growing swathe of Australian consumers conscious of provenance, environmental impact and community engagement.
Regal Rogue and Feels Botanical are currently available through Paramount, ALM connect, or direct through Cape Byron Distillery.
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