FWP wanted to create a premium unit that communicates a sense of gifting around the products being displayed and hopes that the new unit will make their wines stand out from the others in store as a clear gifting option, particularly around key holiday periods such a Valentine’s Day, Mother’s and Father’s Day, Christmas and NY.
FWP believes the new display will drive uplift in sales and visibility for the gifting occasion. Additionally the display has been designed to sit on the counter for maximised visibility and engagement with the customer.
The display unit comes flat-packed and is easy to assemble. The unit can also be re-dressed, depending on the brand or the occasion. FWP’s brands Croser and Bollinger are currently being displayed with the unit and will be used across its portfolio in the future.
If you would like to know more about the unit, contact Amanda Goddard from FWP on 02 8120 4770. The unit has already been rolled out in Dan Murphy’s and independent retailers nationally.
Share the content
