Having educated us all on how to fashion the perfectly mixed G&T, Fever-Tree has launched a national campaign to promote the importance of a seriously and lovingly made Whisky & Dry.

The campaign sees the mixer partnering with :

  • Archie Rose Distilling Co., producers of the 2020 World Whisky Awards Best Rye Whisky
  • 78 Degrees Distillery, producers of the 2021 World Whisky Awards Best Grain Whisky
  • Master Cask, producers of Australia’s best whisky barrels
  • Alexandra Dahlenburg of Mjølner Sydney, 2020 Icons of Whisky Bartender of the Year

Sacha La Forgia, founder and head distiller at 78 Degrees Distillery said, “Fever-Tree’s high-quality Dry Ginger Ale is now my go-to for mixing with 78 Degrees Whiskey. It’s really exciting that we now have options to mix our whisky with other exceptional products that really elevate your drink.”

Fever-Tree is investing more heavily in its range of dark spirits mixers as the whisky category continues to grow in Australia as consumers lean towards premiumisation, cocktail culture at home grows and craft distilleries continue to emerge.

The ambition of the campaign is to showcase that there are better options for mixing to do justice to high-quality whisky, with Fever-Tree introducing quality, choice, and excitement into a forgotten category so that consumers can enhance the quality of their drink.

Fever-Tree Australia Marketing Manager Caroline Wood said, “Fever-Tree is well known for its tonic range, but this year we are significantly increasing our local investment behind our gingers range. With the dark spirits market continuing to grow, we have perfected our product range to match with the best of Australian and international whisky.”

Fever-Tree aims to help make whisky more accessible to a new generation of whisky drinkers through its range of premium ginger ales, crafted to suit and enhance the discerning flavours found in the world’s best whiskies.

“Our core audience is the gin and tonic drinker, but our long-term ambition is to be the top-of-mind mixer brand. This campaign is our largest push to date behind our ginger mixers and highlights our best-in-class range of products in a locally relevant way that appeals to whisky drinkers across the country.”

Fever-Tree Dry Ginger Ale is made to pair perfectly with the world’s best whiskies, using a unique blend of three naturally sourced gingers from around the world. These provide a unique blend with a delicious balance of sweetness and spice, making the mixer poised to enhance the flavour notes of even the finest dram.

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