Launched in 2022 by leading Australian contract beverage provider San Miguel, SANECTOR is the amalgamation of three previously existing services, Best Bottlers, Barossa Bottling and Portavin Integrated Wine Services.

Here, SANECTOR's General Manager Nathan Cameron outlines trends for the year ahead, and explains SANECTOR’s offer to industry:

“Global Market Intelligence and Research Agency Mintel recently released a trends report that includes beverage themes for 2025 and beyond.

According to the report, there will be four key trends that will shape the global industry in the years ahead:

  1. Fundamentally nutritious a niche looking after products with functional ingredients that meet their daily essential nutrient needs;
  2. Rule rebellion are customers embracing the ‘perfectly imperfect’ brands that ‘break the rules’ in the beverage world;
  3. Chain reaction are the climate-conscious customers looking for products with eco-friendly sourced ingredients; and
  4. Hybrid harvests for the tech-savvy consumers focusing their attention on brands that embrace technological advancements that bring better, taste, greater nutrition and consistent supply.

SANECTOR is a unification of passionate spirits that over two years ago, merged three outstanding mindsets into one greater philosophy: to become the preferred choice for packaging and Wine & Beverage filling in Australia. SANECTOR is dedicated to a customer-centric approach that offers end-to-end solutions from concept to consumer.

Backed by the global group San Miguel, SANECTOR has five sites in three states, and since its induction, it has invested extensively in technology and infrastructure to align with the industry demands. Some of these investments include new canning lines (Classic, Slim and Sleek); PET beverage and dedicated beverage infrastructure, both in Mildura; sparkling and bagnum capabilities in Barossa, Low Alcohol infrastructure in all sites; and an extensive focus on quality control processes and equipment.

The industry is in need of a connector, a trusted partner, that is ready to nurture both sides of a relationship between creators and consumers. SANECTOR was born with a passion to cultivate, enrich and fulfill the dreams of creators. Our people prides itself on problem-solving and innovative techniques to deliver outstanding results for our customers."

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This article was written by Nathan Cameron for Drinks Guide 2025, which was distributed nationwide in December and can be viewed digitally here. If you did not receive a physically copy and would like to be added to the Drinks Trade/Guide magazine mailing list, get in touch with the team now.

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