Top selling US RTD brand Four Loko is launching into the Australian market this summer. To begin with, four flavour options will be made available: Blue Cocktail, Citrus Cocktail, and Strawberry Lemon Cocktail.
“Four Loko has consistently been a top seller in the United States, and we are anticipating that Australians will be keen to make this new product their new number one drop, especially our target audience aged between 18 and 24,” said Gavin Woodroofe, General Manager at Phusion Projects beverage group.
“Consumers are always looking for something new and unique to try and Four Loko offers the perfect product to meet this demand… We’ve done the research and have found the most desirable product for the Australian consumer that Phusion has to offer. We have made our cans 330ml and 7% as opposed to the 440ml at 8.5% that we launched in the UK in 2021.”
To support the drinks group’s first foray into the Australian market, Phusion Projects will be establishing an Australian team in partnership with ex-Billson’s Adam Macpherson and Aaron Scalzo.
“We’re setting up our own Australian team on the ground with two of the best,” said Woodrofe.
“The combination of deep-rooted passion for innovation and well-rounded experience that Adam and Aaron bring aligns perfectly with Phusion and our Four Loko Australia launch.”
All three flavours have and abv of 7% and will retail at $29 per 4-pack of 330ml cans. To begin with, the brand will be launched into Coles Liquor retailers and select independent stores nationwide, with an on-premise activation to follow.
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