Fraser Mackenzie has been employed by Artisans of Barossa, a group of eight family-owned wineries who have collaborated since 2005 to raise awareness of Barossa’s exceptional quality, small-batch wines.
MacKenzie has been appointed to the newly created role of Group General Manager and is tasked with group of eight family-owned wineries who have collaborated since 2005 to raise awareness of Barossa’s exceptional quality, small-batch wines.
Mackenzie spent the last seven years leading commercial marketing strategies for Montalto in Red Hill, Mornington Peninsula, and at Mt Difficulty in Bannockburn, Central Otago. His roles span many aspects of the wine business success. He has over 20 years of wine industry knowledge with experience in Oceana, North America and the Middle East.
With COVID-19 restrictions softening, Mackenzie is keen to encourage visitation back to Barossa.
“We must encourage visitation and travel back to the Barossa again, beyond friend and family reunions. We need to position the region at the forefront of experiential wine tourism in Australia, and I believe that Artisans of Barossa can help lead in this space," said Mackenzie.
Artisans of Barossa launched their own venue in Tanunda in 2021 and a new menu and the October Month of Riesling gives travellers even more reason to visit the destination.
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