Gold Coast Suns powered by Power's in 2023

Iconic Queensland beer Power’s is back in market and has been announced as the beer of choice at Heritage Bank Stadium in 2023 with Carlton & United Breweries to continue as sponsor throughout the season with the re-launched Queensland brand.

The sponsorship makes the Suns the first Queensland sporting team to be sponsored by the new-look iconic Power’s beer.

Smooth and crisp, the new Power's is especially brewed for warm weather and modern tastes, features packaging that pays tribute to that pivotal time in Queensland’s history when Bernie Power built the Yatala Brewery in 1988 and shocked the southerners with his success.

Founder Bernie Power said: “I am absolutely chuffed to see the Power’s brand returning. When I sold the brewery to CUB in 1993, we were more focused on the future of our staff than we were on the future of the brand. So to see it return, and hear what it means to people, has been a wonderful thing.”

Gold Coast Suns players joined industry stakeholders for an impromptu kick comp to celebrate the return of a beer brewed especially for Queensland, by Queenslanders.

Carlton & United Breweries’ Queensland State Manager, Ian Giles, said, "Power's was always associated with sport back in the day. Founder, Bernard Power, attributed its huge success to Power’s significant investment with local Queensland sporting identities, having sponsored the Broncos in their inaugural season and beyond in the late 80s and early 90s.

"I like to remind people that Queensland teams had a lot of success with Power’s as their sponsor, so here's hoping that history repeats itself for the SUNS in 2023!"

Power’s Ultra Smooth - a modern take on a true classic - will also have a dedicated, themed area within Heritage Bank Stadium called "The Power's Pocket” - an exclusive match-day offering for Gold Coast Suns home matches.

Gold Coast Suns Chief Executive Mark Evans said, “I’m sure there will be an electric atmosphere in the Power’s Pocket this year for all 2023 Gold Coast SUNS home matches at Heritage Bank Stadium.”

Along with its classic flavour profile, the new Power’s Ultra Smooth has slight bitterness, balanced by a light rounded body, slight malt sweetness, a crisp, smooth, clean finish and 4 per cent ABV. While some Power’s has been brewed over the past 20 years, it was available in limited quantities, with the original Power’s Bitter not brewed in over a decade and not available on tap since the early 2000s.

Power’s Ultra Smooth is brewed on-site at the original Yatala Brewery.