P&O Cruises, a regular visitor to the reef, will stock Good Beer Co. Great Barrier Beer, a mid-strength pale ale, and will support the venture by inviting guests aboard P&O Cruises to “have one for the Reef” during their holiday.
P&O Cruises President Sture Myrmell said Great Barrier Beer married the great Aussie tradition of enjoying a cold beer on summer holidays along with the nation’s passion for the Reef. Myrmell said P&O Cruises was proud to give Good Beer Co a foundation on which to keep building its new business. “There are many ways companies can give back to the community, but our decision to sell the beer onboard alongside other more well-known brands gives Good Beer a chance to build their profile and encourage other businesses to stock their beer,” said Myrmell.
James Grugeon, founder of Good Beer Co. said P&O Cruises’ support as its founding national partner was critical to giving the social venture its best chance of success. "P&O Cruises hasn't just ordered beer from us, they've got behind the concept of Great Barrier Beer and a good beer that gives back wholeheartedly,” Grugeon said. “That's been transformative for us as a start-up and Australia's first social enterprise beer company."
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