Grant Burge partners with Australian of the Year Dylan Alcott

In its largest campaign to date Grant Burge has partnered with Australian of the Year Dylan Alcott, AO to encourage all Australians to celebrate their ambitions, achieve their goals and leave their own mark on society.

Mr Alcott was named Australian of the Year in 2022. At just 31 years of age, he has won four Paralympic gold medals and is the only man to win the Golden Slam.

“I’m pumped to join the Grant Burge family and be part of Leave Your Mark, a campaign that shares my own desire to motivate people to be the best version of themselves and make a difference. It’s not about our past achievements or wins but what we are going to do next; being future- focused and striving to make a positive impact in what we do," said Mr Alcott.

Grant Burge says that Mr Alcott's goals of leaving his mark on society, focused on promoting equality across all abilities mirrors its own heritage as a brand that has left a mark on the Barossa's winemaking community and grape growing families.

In addition to engaging Mr Alcott as an ambassador on the Leave Your Mark campaign, Grant Burge will also run a campaign later this year, donating $2 from select wine bottle sales to the Dylan Alcott Foundation to establish tertiary education scholarships in conjunction with the foundation across the country, eliminating barriers to education and providing future work opportunities for all Australians.

Jack Glover, Marketing Director ANZ, Accolade Wines said, “Leave Your Mark is a campaign that represents Grant Burge’s progressive approach to winemaking, our commitment to continually evolving our portfolio and ensuring we are crafting premium wines to be enjoyed by all that over-deliver at every price point.

“Importantly, at the heart of the Leave Your Mark campaign is the message that it’s not about our past achievements but what we are going to do next. As a brand, Grant Burge is committed to pushing the envelope when it comes to category innovation, premiumisation and diversification. We are a market leader of premium Australian Shiraz and the Leave Your Mark campaign, spearheaded by Dylan Alcott, is designed to grow the category, and bring new audiences to the world of premium wine.”

Launching an extensive through the line campaign across linear and digital TV, digital out of home, social, retail and PR, the Leave Your Mark campaign has been developed by creative agency Milkmoney and their sister agency Octagon, PR agency Dialogue PR and media agency Havas Melbourne.