The new TVC has been directed by the award-winning Steve Ayson and captured by director of photography Robert Elswit and depicts the story of a group of friends in pursuit of the extraordinary. When the friends discover an airship, they decide to gather the elements they find along their journey and create a movie night in the sky. The story features the iconic 'goose', which represents curiosity and desire, and the beginning of a new adventure to the friends and viewers.
This is the first campaign that has been created by Grey Goose global agency partners BBDO and OMD. It will be accompanied by digital and social elements globally, allowing consumers to interact and share their own experiences with the brand.
From 28 July-14 August, MIFF attendees will also be able to get their hands on the Grey Goose Le Fizz cocktail for the first time. The drink is famously served at the top award season parties, including the Oscars and Toronto Film Festival. It includes the signature Grey Goose Vodka, shaken over ice with St-Germain elderflower liqueur, a squeeze of fresh lime and topped with soda water. Le Fizz will also be available at a number of 2016 MIFF Food and Film Partners and cinema venues, including Hoyts, KINO, ACMI, Comedy Theatre and The Blackhearts Club - the official bar for MIFF 2016.
Guests will be welcomed at MIFF by a Grey Goose blue carpet, while both Flinders Lane cocktail bar and Grey Goose partner venue, Mary Fortune, will provide further entertainment around and after screenings for guests. Flinders Lane will be transformed by Grey Goose, while Mary Fortune will be serving four bespoke cocktails named after classic movies, including a cherry based cocktail - 'A Streetcar Named Desire'; a hazelnut and butter washed martini - 'The Man with the Golden Goose'; a meaty beef and bacon 'Dick Tracy' and spicy tomato; and cucumber 'Bloody Pulp Fiction'.
MIFF is one of the oldest of its kind in the world and the most significant screen event in Australia. It showcases the best in current cinema from around the world, as well as retrospectives, tributes and discussion programs.
Bacardi-Martini Australia Managing Director, Denis Brown, said, “MIFF is renowned in the film industry for its support of extraordinary storytelling. Year after year it attracts an audience seeking luxury experiences and superior artistry; the festival is a natural alignment for the Grey Goose brand.
“The partnership is a key move for Grey Goose in the southern hemisphere and we are excited to see our exclusive MIFF offering for festival-goers come to life in 2016.”
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