Leading online Australian retailer Hairydog Group has announced the acquisition of BoozeBud business from Michael Brereton and Sean Wengel, of William Buck, the Administrators of Pocko Pty Ltd effective Friday, 26 May 2023.
In a bid to bolster the online liquor retail space, the acquisition presents an opportunity for Hairydog and Boozebud to utilise Boozebud’s existing e-commerce infrastructure and Hairydog’s experience to maximise the combined potential of the two brands.
"Through this acquisition, we're not just expanding our business footprint, we're strategically aligning the strengths of BoozeBud's advanced e-commerce capabilities with Hairydog's proven retail expertise" said Ryan Agar, Head of e-commerce for the Hairydog Group.
"This merger of two brands creates a powerhouse that is set to transform the online liquor retail space to provide better drinks and experiences to our customers.".
Through the acquisition Hairydog Group hopes to boost annual revenue beyond the $75 million threshold, driving its incremental profitability and reinforcing its position as a dominant player in the online liquor retail industry.
Hairydog announced the relaunch of BoozeBud is imminent, with its redesigned website set to go live this weekend. Overseeing the transition, Damien Smith, the former Chief Technology Officer at BoozeBud, has joined the Hairydog team.
"To celebrate the return of BoozeBud and its new beginning, we have lined up a series of compelling promotions that we believe will thrill our customers and provide them with an unmatched shopping experience" added Agar.
For suppliers interested in learning more about the acquisition or the relaunch contact cheers@hairydog.com.au.
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